Me as a Digital Marketing Intern
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Internship at Alzerina Jewelry
During 4 months as a digital marketing intern at Alzerina Jewelry, I had the opportunity to immerse myself in various aspects of the field. From shooting and editing captivating content to managing the company's website, I gained invaluable skills and experiences.
One of my main responsibilities was website management, which involved uploading new jewelry pieces and crafting engaging product descriptions. I also dedicated my efforts to optimizing product listings for search engines (SEO) to enhance visibility. Additionally, I successfully established an online presence for in-person jewelry classes on platforms like ClassBento and EventBrite. This initiative attracted new students and cultivated a positive and enriching learning environment.
During my internship I delved into content creation, producing captivating short videos for platforms like YouTube Shorts, Instagram Reels, and TikTok. Through analysis of competitors' social media platforms, I gained insights into effective marketing tricks and implemented innovative editing approaches.
Working within a small marketing team, I fostered collaborative efforts to create impactful marketing campaigns. Notably, two projects stood out during my internship: the successful ClassBento class that attracted new students, and the meticulous management of the Shopify platform, where I honed my skills in copywriting, SEO, and product administration.
One of my key contributions was optimizing product descriptions with relevant keywords to enhance their visibility in search engine results. By conducting thorough keyword research and analysis, I identified high-performing keywords that resonated with our target audience and incorporated them strategically throughout the product descriptions.
I quickly familiarized myself with the Shopify interface and its features. I navigated through the platform seamlessly, managing product listings, collections, and inventory effortlessly.
